I Help Visionaries Remove Bottlenecks

Vision Without Execution Is Hallucination

The Cold Hard Truth… Your Mum lied to you about your Website, and it’s costing you a Motza!

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“Tell me lies, tell me sweet little lies” Fleetwood Mac

Sorry to have to be the one to tell you this, but


When you asked your Mum what she thought of your website, and she said…

“Oh it’s wonderful darling. I love the picture of you and that fantastic story about how you started your first lemonade stall when you were just a little girl – boy”

 It was a sweet little lie.

Now chances are she didn’t lie to you on purpose, in fact quite the opposite. She probably 100% believed what she said, and had your best interest at heart.

 But the Problem with your website is…

Your life story may be compelling reading to your Mum, but visitors to your website really couldn’t care less about you or your lemonade stand.

They see that stuff and click they are gone.  You are just a distant memory, lost in a sea of websites with similar stories. They ain’t coming back Sunshine. Ever!

 And that is costing you big time.

So let’s take a look at the problem, and then find out why this is happening to you. Before we go any further, the reason I am telling you this is because there is an extremely cost effective simple solution to your website problem.

I want to show it to you so you can start to eradicate this issue, and start claiming those sales that you should be making, but are currently missing out on.

I don’t want you getting run out of town because your competition figures this out and you were too late to the party, to catch up with them.

 Happy with that? Good lets move on.

Here is the problem.

It’s what Marketing legend Mal Emery calls the buying cycle of a client. I will give you the stats Mal quotes first as it will make more sense once I do


  • 2% of sales are made on the first contact
  • 3% of sales are made on the second contact
  • 5% of sales are made on the third contact
  • 10% of sales are made on the fourth contact
  • 80% of sales are made on the fifth to twelfth contact

The way that your website is currently set up means that you don’t even get a look in for the miserable 2% of sales that are made on a first contact.

Why? Because there is no compelling reason on there for anyone to make a second contact.

 What are they going to come back for?

More of your life story that they weren’t interested in the first time? Or maybe they will come back to read about how you have been an active member of the local surf club for the last 20 years.

I repeat


It ain’t going to happen Sunshine!

 Okay up until here I have been pretty harsh.

It’s not your fault your website is set up that way it currently is. Your web designer probable told you that is what you are suppose to do.

The problem with web designers is…

The majority are great at making websites look pretty, but they are not marketers. An ugly website with fantastic copy will still sell things. But a pretty site with shite copy won’t do a damned thing.

 So what is the answer? What should your website look like.

If you are feeling a little confused right now as to how a website should actually be set up, believe me I know how you feel. I felt the exact same way when I started out, and I had to spend years sorting through the hype, jargon and bullshit to find something that would actually work.

That confusion disappeared when I found this super simple to use tool, that we are going to take a look at right now.

 As I said there is good news.

All of your problems can be fixed with an online tool called Lead Pages.  A word of warning. If you actually buy Lead Pages  somewhere along the line, I may get a commission, for recommending it to you. I have to say that 🙂 full disclosure.

Let me say this, I use it for my own business, and I wouldn’t use any other product in it’s place, it’s that good.

 Lead Pages will cost you about $500.00 per year which is ridiculously cheap.  But don’t tell them that I told you that, I don’t want the price to go up!

So that is your mission for today. Just check out lead pages. This awesome quote literally came across my desk whilst writing this post, and it’s very appropriate…

 “The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and starting the first one” Mark Twain

That is enough for today, I don’t want to overload you with too much information. Simple head over and just take a look at Lead Pages. That’s it

 In the next Post


I am going to show you how to set up an effective page that will generate leads for you while you sleep. There are just a few simple steps to it, and if you can send an email and update your Facebook status, you are over qualified to do this.

To make sure you get the next post, download the Free Report below which will put you on the list that I use to notify regular readers of all my new posts.

Click here to Download the Six Reasons People don’t buy from you, even though your products and services are awesome

Remember to have a beer as well before you FOQ

Micro – Commitment (Sales) Good news Boys, size really doesn’t matter!

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Today I am going to destroy an age old argument.

Does size matter?

Not when it comes to sales. Actually to start with the opposite is actually true. The smaller the better.

Hang on a minute Beanie, you are off of your head you are thinking to yourself. The bigger the sale that comes through the door the better for me thank you very much.

Unfortunately that is a very short sighted way of looking at things.

Believe me I know how you feel, when you have bills to pay, all you really want is that one (big) quick sale. And up until recently I felt the exact same way that was before I stumbled across some statistics that blew me out of the water..

The trouble with that thinking though is when all you are focused on is the “big sale” you are more focused on your needs than your customers, so the odds of you turning them into a life long customer are minimal.

Don’t think for a minute that I am saying turn a big sale away. That would be f*cking ridiculous.

Just stop and think for a minute about the lifetime value of the person standing in front of you with money burning a hole in their pocket, before you pack them up and rush them out the door with their purchase.

How are you going to get them to come back again?

Big sales straight up are great, but they are not something that you can automate with any degree of consistency. In other words, you are forever manually chasing the next big sale.

So what were the statistics that changed my mind?

The statistics came via Marketing legend Mal Emery. Long story short, most business are missing out on 80% to 90% of the sales that they should be making because they are hung up on the fact that they need to make the next big sale.

I don’t have time to go into the finer details in this post, but generally 80% of sales occur when a person has between 5 to 12 contacts with a business. So by ignoring the Micro Sales, many business owners are pretty much killing their own vital cash – flow.

Let me give you an example of how this Micro – Commitment thing works.

Now my top of the line Consultancy Service is thousands of dollars per month, and if I tried solely to sell that to people on a first contact basis, I wouldn’t get very far.

So I have a system with a series of Micro – Commitments that they go through first.

  1. I give them something valuable in exchange for their email address.
  2. I offer them a very low cost item, like a video.
  3. I offer them some low cost live training.
  4. I offer them to come along to a live Meetup.
  5. I offer them to book an Audit with Me.
  6. I offer them some coaching via my Digital Biz Coach site
  7. I take them for lunch, and offer them to upgrade to a high end client.

Not all are going to go through this process, and that is fine. But a % will and I have a system to move them through. It’s they way that I ensure I am not losing out on the 80% to 90% of sales that I know I should be getting.

So this is how my system is set up…

The very first Micro commitment I try to get is an email address. I will run advertisement that sends people to a Free Report.

This is an ad that I have running at the moment


Six reasons people don’t buy from you, even though your products and services are awesome.

Mind you they don’t necessarily have to give me their email address for the first Micro – Commitment to happen. Just the act of reading a blog post or watching a YouTube video I have created (that is why those habits are so crucial) is a Micro – Commitment.

The way I look at it, that person has invested some time into listening to what I have to say. Never underestimate the power of that. The fact that someone gives you some of their precious time to check out what you have to say is a privilege, one you don’t want to take for granted.

Then next offer will most likely be, a low cost training video.

It’s very non confrontational as they don’t need to speak to me, and yet I can deliver an enormous amount of value to them at a very low cost. This one is a perfect example, click on it to take a look. The store literally loads on this page.

[selz link=”http://selz.co/1jYlUzO” show_logos=”false” text_color=”#ffffff” background_color=”#171963″ type=”button” position=”default” interact=”modal”]

 

After they purchase that video


It’s time to start removing more of their concerns regarding purchasing my services. I then offer them to attend a Live Training session. The risk for them is low, and again I can deliver exceptionally high value.

[selz link=”http://selz.co/1nECwPF” show_logos=”false” text_color=”#ffffff” background_color=”#1f1460″ type=”button” position=”default” interact=”modal”]

 

At the end of the training I make a simple offer, for the next Micro – Commitment


Like some more help? Then book an audit with me.

On the Audit again I give them heaps of information that they can action immediately, regardless of whether they are ready to buy or not.

At the end of the Audit I will offer them this…

Join my Elite level online coaching on Digital Biz Coach. 

Finally they may get to the stage where I say how about I buy you lunch, and we talk about how I can really maximise the returns you are getting.

As you can see, each Micro – Commitment leads to bigger and better things for both of us. And I am looking to keep them as lifelong customers. I can and do though shortcut the process to the big sales.

But it takes quite an amount of Reverse Engineering and thorough Research. I am quite happy to do this, as I only need a handful of these bigger sales each year.

So that is what I am going to show you in the next post.

How to go from zero to high end client, in a very short space of time. Circumventing the system if you like.

If you want to make sure that you don’t miss that post, just download the Free Report…

Six Reasons people don’t buy from you, even though your Products and Services are Awesome

And I will email that post out to you as soon as it is live.

Cheers Beanie the Social Tradie

Remember to have a beer before you FOQ

Awesome Ring Photo via this link

Less is the New More. The cold hard truth about why giving your customers too much is driving them to buy from your inferior competition

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They don’t buy from you because you give them way too much.

 

Post over thanks for coming see you next time. Only Joking sort of but not. That first sentence contains way more truth than you give it credit for.

Let me repeat it


 They don’t buy from you because you give them way too much.

Let’s break this down and see where you are going wrong. Because once you have this sorted, your competition, literally won’t be  your competition for long.

It had to get to breaking point eventually. Everyone one kept promising bigger and better things. Buy a packet of eggs and we will throw in a brand new three bedroom house.

 Now as ridiculous as that statement seems, it’s not all that far from the truth.

This is a perfect example of what I am talking about.  I am sitting in the Physio the other day, waiting to go in. I pick up a Magazine, and start flicking through it. There is a full two page spread right in the middle of it for a Marketing Company, so of course it grabs my attention.

They were talking about having a marketing strategy. Great start I think to myself until


They had a template that they wanted you to use, and these were the tasks they wanted you to perform or consider, before you came in to see them


  •  Identify some Target Markets
    • Eight Tasks
  • Task to Manage this strategy
    • Six tasks
  • Review what you platforms you actually need to use
    • Seven Tasks
  • Hook Platforms together
    • Five Tasks
  • Setting Goals
    • Seven Tasks
  • Testing and Measuring
    • Eight Tasks
  • Creating content and what to talk about
    • Eight Tasks
  • Blogging – Website
    • Eight Tasks
  • Linkedin, Facebook, Twitter, Directories, and other Social Sites
    • Twenty Four tasks
  • Paid Advertising
    • Seven Tasks
  • Miscellaneous
    • Nine Tasks

Don’t get me wrong everything that they mentioned was valid. The sample marketing plan was very well thought out. But there was only going to be one result if you even attempted to do it all.

 Overwhelm!

Now getting my frozen shoulder moving again is farkin painful. But it’s got nothing on trying to figure all of that out after a long day in your business.

Let’s reverse Engineer this


 What does the result look like? You want more customers to come in the door and spend money with you right?

So let’s focus solely on that. Every business that I know of has a Facebook Business Page. And they all complain about the same thing.

I don’t get much business from Facebook.

So if they are not getting much business from Facebook, if for one of two main reasons…

  1. Their market isn’t on Facebook. I am yet to meet the business owner that has this problem.
  2. The way they run their Facebook Business Page, how do I put this politely? I can’t. It sucks.

Now that is a problem, (the way their page is run) I can easily fix. In fact it can be done in four simple steps.

So let’s take a look at what has just happened here.  

  1. You need more sales.
  2. You have option A which requires you to look at NINETY SEVEN different tasks.
  3. You have option B which takes four simple steps.

Which one are you going to pick?

That is why people are leaving you in droves and are going to Old Mate down the road who gives them a Dodgy Product and or Service. His laziness is actaually helping him out in the short term. In other words he doesn’t make them work to hard for a result.

 Huge point right here

I am not saying deliver a sub standard product or service, the complete opposite in fact. I am saying deliver a premium product that solves a problem quickly and easily, and charge accordingly.

“Over deliver on Quality, not Quantity” Less is the new More.

 Our lives are too complicated already, as Leonard da Vinci said


 “Simplicity is the ultimate Sophistication”

Now poor old Beanie is just a Fucking simple Boilermaker. But he does know this..

People love it when you make their life easy for them! Genius I know! Leonard eat your heart out.

So let’s take a look at Beanie’s Sample Marketing plan. Actually it’s a PDF report, and it only has four steps. WTF you are thinking to yourself, how can it be?

Pretty easy actually, after learning form the best training there is, I worked out that there are only four basic step that you need to follow to turn a Facebook Liker, into a Buyer.

So I turned it into a video (which I will give you if you buy me a Schooner)


Buy this on Selz
Sell digital downloads on Selz

And a Free PDF repot that you can get here.


Buy this on Selz
Sell digital downloads on Selz

Now which one are you more likely to take action on? The 97 steps? Or Mine the Four Simple Steps?

Mine, really, how can that be? They gave you almost 25 times as many tasks to do as I did!

I am just playing with you now. the difference is I delivered you quality not quantity.

You have a problem I gave you a solution.

And that my friend is why…

Less is the New More.

Can I shout you a Schooner  before you FOQ?

Cheers

Beanie the Social Tradie

Turn Your Dormant Facebook Likers into Buyers. Click here for the Free 5 Part Video Course.

Ten reasons Y procrastinating over creating a YouTube marketing video is burning your money right now!

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You know you should do it don’t you? Those little voices in your head keep telling you that it’s a fantastic idea.

So why you have given yourself every reason under the sun that you can’t, or worse still don’t need to do it?

You know what I am referring to? Creating a YouTube (or any for that matter) marketing video. After all it’s costing you money right now.

So why are you losing money?

A few months back I hurt my shoulder and today I had to go in for a cortisone injection to help get it moving again. Now I don’t know exactly what is in cortisone, but I do know this.

It doesn’t help you sleep.

On any given night I am usually asleep by about 10:30 pm. Sitting here looking at my watch right now the time is 1:10 am, and I am well and truly wide awake.

The Point is though

For my business it doesn’t matter when I do and don’t sleep. From a lead generation – sales perspective. I literally hundreds of video’s up on YouTube promoting my business, be it day night or any time in between.

Basically my videos are a clones of me doing my selling for me.

Now if you are my competition (and you have no video’s) you are in deep shit. You just don’t have the same sort of leverage happening that I do.

So lets take a look at where your cash is going

  1. When you don’t have any video working for you, either yourself (or one of your employees) has to do all of your sales work one on one manually! That is very time consuming. Maybe you should try a cortisone injection, it seems you need less sleep! So that’s a cost to you.
  2. If your competition has video’s up, chances are potential customers are more likely to find them first, and buy from them instead of you. That’s another cost to you.
  3. You are missing out on educating your market. You guessed it, that’s costing you again. If you don’t understand the buying cycle of a client then download this Free Report… Six reasons people don’t buy from you, even though your business is awesome.
  4. You have to waste time speaking to people individually, all day every day, when you could simple be directing them to a video that answers all of their questions. I think I have got the cost problem though to you by now, Right?
  5. You are not building an Authority in your market , when you have video online people start to look at you as an expert.
  6. You are missing an invaluable chance to point out the difference in quality between your products, and the cheap rubbish your competition offers.
  7. You are missing a huge opportunity to create demonstrability, where you can actually show your customer your product in action actually solving their problem for them.
  8. You aren’t letting enough people see your true personality. People buy from people that they like and trust.
  9. You don’t show up in the search engines as often, because Google owns YouTube.
  10. You are missing out on the opportunity of using Google Hangouts which allows you to run a webinar type deal for FREE.

If you don’t understand Hangout’s, don’t worry about them just yet, concentrate on getting your video up first.

Still feel that creating video is beyond you?

Don’t get too stressed about it. I doubt that there is a single person on YouTube that hasn’t felt that same hesitation at some point.

I know that I have certainly felt that way.

Okay so this is the business end of this post. You can say to yourself yes this is a great idea Beanie but


Then you can make a very valid bullshit excuse for yourself and continue on losing money in the area’s that you learnt about above.

Or for under two dollars…

Yes I do have a motive for sharing this awesome information with you. You can get a copy of my book Isometric from the Kindle store that will walk you through…

The seven simple steps you need to put in place to create an awesome YouTube Marketing video today.

To me it’s a no brainer. Pay your $2.00 skip all of the frustration and stop leaking cash from your business.

P.S

I also have a private facebook group where I work with business owners like yourself (For Free) to help them get their first video done and dusted.

Places are limited as I only have so much time, and you have to apply to get in. All of the details are on this page => Isometric Private FB Group

Speak Soon

Beanie the Social Tradie

The awesome image for this post was from Maurits Knook  on flickr

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