From The Desk Of Adam Bean
Just last week during the Xmas shopping frenzy I was sitting with a potential client in the Sunshine Plaza, creating a FREE custom marketing campaign for their business. The topic of Local Directories came up.
Don’t mention those damned things to me (local directories.) I know I shouldn’t have, but I signed up again this year. It was $3000 for the year. Last year I got two enquiries from the ad – that’s it.
But wait – it gets worse!
Later that day, I was doing the same consultation for another client and their story was similar except…
They only got one enquiry in 12 months – and that was from an advertising company wanting to sell them advertisements on their platform instead.
So if you’re still advertising in one of these directories don’t feel bad, you’re not on your lonesome. Both of these people were smart business owners with very successful businesses.
They’d just fallen into the trap (which is very easy to do when you’re so busy) of…
We’ve always done it that way.
Add to the fact that it (local directory advertising) is convenient. I mean, all you have to do is give them your advertisement, pay your money, and that’s it – no need to worry about advertising again until next year.
Who wants to spend all day updating Social Media statuses to bring in new customers when you can just pay once and that’s it, problem solved for the year, right?
Sounds good in theory, but here’s the cold hard truth about why that no longer works.
Why local directories no longer work
Obviously the reason local directory and classified ads are so ineffective (actually there’s a number of reasons but we’ll stick to the main problem today) is because no one actually reads them anymore.
Think about this for a minute.
When was the last time you picked up a directory, newspaper, etc, because you wanted to search for a particular product and/or service?
Can’t remember, can you? I know I wouldn’t have a clue when I did it last, I think it was back in 1943!
Now try and remember the last time that you did this:
Let’s say that you need the windscreen replaced in your car and you need to find someone that can do it today. So, the first thing that you reach for to find someone to do it is…
Your mobile phone, of course.
Good old Dr Google will help you find whatever it is that you need to find.
When was the last time that you remember doing that? Probably in the last hour or so right?
Times have changed
Mobile phones, Social Media and the internet, like it or not, have revolutionised the way we interact, purchase and do business with each other.
Local directories and newspapers haven’t adapted to that change (hence the stories above) yet they still want to be paid the same premium for their services, which no longer work like they once did.
So what’s the solution?
After listening to the problems above that my clients were facing, and talking to them about the type of solutions they were looking to purchase, and given the fact that business owners love the convenience of the local directory system where they can pay annually and their advertising is taken care of.
Here’s what I came up with
I came up with kingfisher.rocks which addressed the nine critical points that my clients highlighted to me.
Not only does it address all of those issues, but I’ve added a dramatic twist that makes it a no-brainer when deciding to take the money that you’ve been wasting on local directories, and invest it in a platform that will actually produce results for you.
Before we go any further
At this point I’m going to switch from here’s the problem that’s causing you major headaches to here’s my wonderful solution.
At the end of the day we’re all in business to sell stuff right?
But I do it a little (a lot) differently to everyone else out there
Before I take any business on board with kingfisher.rocks (or any of my other coaching programs) I sit down with them and create a FREE custom marketing campaign for their business.
That way, regardless of whether we decide to business together or not, you walk away with a fantastic marketing campaign that you can deploy yourself anytime that you like.
The reasons why I do that for FREE are all explained on this page here => FREE Custom Marketing Campaign.
It also explains how my famous Noosa Boathouse Seafood Platter Guarantee works.
You want to know what the dramatic twist is, don’t you?
Reason One: Kingfisher.rocks is Results Based
Shock horror, I know – imaging paying for advertising where you’re guaranteed that it will produce results for you. It’s unheard of, correct? But that’s exactly how it works.
Before we’ll even think about working together, we’ll sit down and work out sales objectives for the year that must meet for it to be profitable for you to advertise.
If I can’t 100% guarantee that I can at the very least make you enough sales to turn a profit from your investment, then I won’t even consider taking your money.
Un-advertised dramatic twist number two!
Reason Two: 100% no questions asked money back guarantee
If at the end of your first 90 days you’re unhappy with the service provided by kingfisher.rocks (for any reason at all) I’ll happily refund your money. Try getting a local directory to give you that sort of guarantee.
Reason Three: Changing Headlines
Ever walked past those trashy magazines in the newsagents and, even though you know the articles contained within its pages are garbage, you still find yourself at the counter purchasing one that you just have to read?
Why is that?
It’s more than likely because a headline grabbed your attention. Something like…
- 101 ways to look like a Goddess/God
- 10 ways to drive him/her crazy in bed
- The little know secret ingredient that’ll make you irresistible to the opposite sex
Now this is a very important point
I am in no way endorsing leveraging killer headlines to sell crap products. Quite the opposite in fact.
One of the key criteria that businesses who wish to advertise on kingfisher.rocks must meet is that they have exceptional quality products backed up with impeccable customer service.
You’ll never ever see kingfisher.rocks advertise a poor quality product and/or service.
And we have a customer feedback system to weed out less than desirable products that may happen to slip through the cracks.
Getting back to the point I was making about headlines, you need to test and adjust them to find the ones that perform the best and deliver the most customers to your business.
That’s impossible to do with a local directories advertisement that you write once and have to live with for the whole year.
What if that headline draws no attention; then what are you going to do? Wait until next year to change it?
You’re picking up what I’m putting down here right?
Reason Four: Your advertisement will actually get read
Some time back I wrote a blog post titled:
Ths point of the post was that FREE (and most paid for) newspapers are very rarely read anymore (just like local directories) so the chances of a potential customer seeing your advertisement and actually coming in to do business with you is minimal.
The way kingfisher.rocks alleviates that problem is by driving highly targeted traffic to a specific page that’s all about your offer and nothing else.
Which, on a side note, is a problem with the larger deals sites that you see that just want you to offer huge discounts (something kingfisher.rocks refuses to do) on your products to sell them.
Although the majority of those sites run large volumes of traffic, your offer can literally be competing for attention amongst hundreds of other advertisers, purely on price.
As marketing genius Joe Polish (who runs the world’s most expensive business mastermind group called Genius Network that costs $25K per year just to be a member) says:
“If your customer truly needs the lowest price, then you can’t afford to sell to them.”
The way kingfisher.rocks removes that issue is by creating a custom marketing/advertising campaign for your business that’s shown to a targeted audience who have a high probability of wanting to buy from you, and moving them to a page that only has your offer on it.
When a potential customer clicks on your advertisement they’re taken to what’s known as a landing page, where there’s nothing else going on that’ll distract them.
The only thing that they’re going to see on that page is your offer.
Reason Five: Selling to people that initially reject your offer
Statistics taken from marketing legend Mal Emery’s website tell us that 80% of people buy on the 5th to 12th contact with a business, yet 48% of salespeople never follow up with a prospect even once.
Following up can be a long involved process so to automate that process kingfisher.rocks leverages what’s called retargeting.
Again, keeping this real simple, here’s how that works.
Let’s say that you own a tackle shop and you’re selling a Barramundi fishing combo at Xmas. The majority of the people that land on your page the first time will reject your offer, we already know that. Quick note, retargeting can be done with numerous forms of traffic, for this example I’m using Facebook.
Now here’s the really powerful part of retargeting.
You can literally track the people that rejected your initial offer (remember a good % of them want to buy, just not yet) when they landed on your page and show them another offer that they may be more interested in.
For example the second ad that we run to them might be more educational rather than a pure sales pitch.
We might then offer them a FREE video training tutorial (which they give us their contact details to get access to) on how to catch meter plus Barra.
Then you can start making offers to buy again via some smart email marketing campaigns.
When someone looks at a local directory ad and rejects it and leaves it’s literally game over.
Maybe they’ll come back but more than likely they won’t.
And what’s worse still – you’ve got no idea that they’ve even looked at your ad, and no possible way to follow them up.
I could go on and on about retargeting and the possibilities that it presents, but that’s well beyond the scope of this post.
So let’s keep moving.
Reason Six: It’s a multi-dimensional medium
A local directories advertisement is one dimensional. It’s text on the page and that’s it.
The problem with that is different personality types like to consume information in different ways.
- Some like watching videos
- Some like listening to audio
- Some like reading text
- Some like looking at images
Kingfisher.rocks leverages all of those mediums for you in your advertising campaign, giving you the best chance of presenting an offer in the way that reaches specific consumers the most effectively.
Reason Seven: The ability to scale successful offers
Out of all of the nine reasons, as far as I am concerned, this is the most powerful as it’s the catalyst behind being able to grow your business fast.
If people are reacting to an offer and you’re cost effectively buying them (which is what marketing/advertising allows you to do, cost effectively buy customers) how good would it be to scale up that offer and sell a ton more?
That’s exactly what you can do with kingfisher.rocks
You literally call or email me and tell me the offers that are performing so well that you’d like to run additional traffic to it, tell me how much extra traffic that you’d like to buy, and I scale your promotion up for you.
Do I really need to explain how that’s just not an option with a local directories ad?
Reason Eight: Seasonal Offers
People love to buy but sometimes they need a reason to do so. Seasonal offers like Xmas, Easter, Grand Final time, Melbourne Cup, etc present the perfect opportunities to give people a valid reason to buy.
Kingfisher.rocks allows you the flexibility to change your offer monthly to tie in with a seasonal events.
Reason Nine: Ongoing marketing support
You’ve probably gathered by now that I don’t believe in just posting an advertisement for you, leave it sit there and hope for the best, then call you in 12 months time to get more money from you.
That’s not the way I work.
Included in an advertising package is the following additional bonuses.
Let’s look at the pricing and payment options first.
- 1 X $347.00 (+ GST) trial package
- 4 X $1,650.00 (+ GST) quarterly investment
- 1 X $4,997.00 (+ GST) investment for 12 months
And, these are the early adopter bonuses that I’m currently offering with these two options.
For option one (the $347.00 trial package)
- You get a FREE access to 2 X I Love Marketing Maroochydore Meetups ($194.00 value)
For option two (the 4 X $1650.00 investment)
- You get FREE access to 6 X I Love Marketing Meetups (Value $582)
For option three (the 1 X $4997.00 investment)
- You get FREE access to 12 X I Love Marketing Meetups (Value $1164)
- You get FREE access to 2 X Apprentice Program Training Days (Value $697.00)
- You get FREE access to a 2 day intensive advanced digital marketing workshop (Value $5000.00)
As I said earlier, before we even consider working together, first we sit down and create a custom marketing campaign (that’s yours to keep and deploy at will for FREE) and make sure that it’s going to be profitable for you to invest your hard earned cash in this.
Keen to learn more? Here’s what you need to do next.
At the bottom of this post will be…
The Social Tradie Logo
The logo is clickable (just hover your mouse over it and click) and when you do that a box will pop up where you enter your contact details.
Once you enter your details you’ll be redirected to a page that says…
Success, I’ve got your details and I’ll be in touch shortly.
Then I’ll touch base with you within 48 hours to organise a time for your FREE custom marketing blueprint.
Real quickly before you go – here are the nine reasons kingfisher.rocks will…
Help Savvy Business Owners Just Like Yourself Make Local Directory & Classified Advertising Obsolete in 2016…
- Kingfisher.rocks is Results Based
- It comes with a 100% no questions asked money back guarantee
- You’ve got the ability to change headlines
- Your advertisement will actually get read
- You’ll sell more to people that initially reject your offer
- It’s a multi dimensional medium
- You have the ability to scale successful offers
- You can run seasonal offers
- You get ongoing marketing support
Click on The Social Tradie Logo below, enter your details and I’ll be in touch within 48 hours to organise a time to do your FREE custom marketing campaign that’s specifically designed for your business.
P.S. The early adopter bonuses that I’m currently offering won’t be here forever as I can’t do them for everyone. If they’re on the page when you enter your details, then you’ll definitely get them.
However I reserve the right to remove them from this page at any stage.